如何分析受众 最低0.27元开通文库会员，查看完整内容>；原发布者：浔都第一节受众分析一、作为社会角色的受众心理（一）e79fa5e98193e58685e5aeb931333433623737受众的特点：受众不是一个有组织的群体受众与传播者并无直接的联系受众的受传行为通常是个人行为（二）受众的角色心理特征：主张自主选择参与“剧组创作”钟情日常叙事推崇“零度关照”渴望轻松娱乐追逐“视听觉快感”喜听新闻故事二、受众的分类（一）、根据受传行为分类潜在受众现实受众边缘受众（二）根据受传的自觉程度分类有意受众无意受众（三）根据受传的动机分类主智受众主情受众三、受众的视听时间和环境（一）受众的视听时间制约时间必需时间闲暇时间（二）受众的视听环境多样化家庭化四、受众的视听方式（一）读者的阅读方式1、以思维的参与程度来区分：浏览与研读2、以认读单位来区分：略读与点读3、以视线的移动来区分：一次性阅读与反复性阅读（二）观众、听众的视听方式随意性与定时性的结合第二节受众的需要一、受众需要的内涵1、什么是受众需要受众需要是信息传播的接受者对生理需求和社会需求的反映。2、受众需要的功能它常以一种“缺乏感”体验着，以意向、愿望的形式表现出来，最终导致为推动人进行活动的动机。
英语翻译 The broadcast television has been in prominent and the important position in the now mass media，compares with other mass media，he except the propagation velocity，the coverage is broad，effectiveness strong，audiences widespread superiority outside，but also some characteristic which does not have substitutes，is in the dissemination has the radio announcer and the director makes noise acts to serve directly for the audience audience.The radio announcer and the director are in the broadcast television media public figures，they are in the broadcast television transmission information source and the information accept between the terminal the intermediary.Our country people broadcast the enterprise Yenan New China Broadcast Station to start take December 30，1940 to broadcast as the birth symbol，was radio announcer's sound announced this news.Therefore，the ideological level is in the director quality basis，it is not only a social person's thought foundation，moreover the director takes the 。
结合实例，谈谈传播者和受众的关系 麦克卢汉在《理解传媒》一书种提出了这样一个观点：媒介是人体的延伸。例如，报刊的出现延展了人眼的功能，广播的出现延伸了人耳的作用，电视的出现让眼和耳的功能同时舒展。
