11月17日,多家企业在《深圳特区报》发布联合声明,深圳市智信新信息技术有限公司已与华为投资控股有限公司签署了收购协议,完成对荣耀品牌相关业务资产的全面收购。出售后,华为不再持有新荣耀公司的任何股份。
荣耀品牌推出的首个智能电视(图片来源:中国日报)
Over 30 agents and dealers of Huawei's Honor brand have acquired all business assets of the budget cellphone brand, according to the joint statement.
联合声明指出,30余家荣耀代理商、经销商完成对荣耀品牌相关业务资产的全面收购。荣耀是华为旗下一款经济型手机品牌。
【单词讲解】
这里的budget cellphone中的budget跟航空领域的budget airlines的用法一样,都是形容词,表示“价格低廉的,花钱少的”。Budget更常见的用法是名词或动词,表示“预算”或“做预算、规划”,比如government budget(政府预算),a weekly budget for a family of five(五口之家一周的花销预算);budget your time wisely(合理规划你的时间),budget a new hospital(拨出预算建一所新医院)等。
声明指出,
"This acquisition represents a market-driven investment made to save Honor's industry chain. It is the best solution to protect the interests of Honor's consumers, channel sellers, suppliers, partners and employees," according to the joint statement.此次收购既是荣耀相关产业链发起的一场自救和市场化投资,能最大化地保障消费者、渠道、供应商、合作伙伴及员工的利益。
The acquisition is a multi-win move for the industry, says the statement, adding that all shareholders of the new Honor company will fully support the development of the Honor brand, enabling it to leverage the industry's advantages in resources, brands, production, channels, and services, and more effectively compete in the marketplace.
此次收购更是一次产业互补,全体股东将全力支持新荣耀,让新荣耀在资源、品牌、生产、渠道、服务等方面汲取各方优势,更高效地参与到市场竞争中。
The change in ownership will not impact Honor's development direction or the stability of its executive and talent teams, allowing the company to continuously consolidate its foundation for success, says the statement.
所有权的变化不会影响荣耀发展的方向,荣耀高层及团队将保持稳定,继续夯实荣耀成功的基石。
荣耀品牌诞生于2013年,始终面向年轻人,坚持中低端价位,七年间发展成为年出货量超七千万部(annual shipments of over 70 million)的互联网手机品牌。
【相关词汇】
消费升级 consumption upgrade
联合收购 joint buyout
并购 merger and acquisition
供应链 supply chain
参考来源:新华网
(中国日报网英语点津 Helen)
来源:中国日报网